Scervino Street’s bags are arriving!

giu 19
2009

Fringed bag for the new season

Fringed bag for the new season

Due to the determined (supposed) global shortage of money, conforted by the hope of change that this autumn will carry whit itself happiness and gold, we can console ourselves with another preview: besides the H&M collection by Jimmy Choo, together with the rain will arrive also the new bag collection by Scervino Street.
Young and breezy line of Ermanno Scervino’s maison, Scervino Street maintains its pledge and its mood also in this occasion, if we look at the first photos.
Italy, Russia, Middle East, Greece, Spain and Portugal are the countries where the line will be sold.

via: dellamoda.it

Keyword: low cost

giu 18
2009

S.A.T.C.

S.A.T.C.

“It’s so difficult to stand in a single woman’s shoes. That’s why you need a very special pair. To walk a little more cheerfully.”

Tha’s what Carrie Bradshaw said in Sex and the city, and many women have made a statement of this.
If Carrie is the “guru” of fashion soul hidden in everyone of us, then the Sacred Graal can be considered his majesty Jimmy Choo, the designer that have made many maidens dream with his famous stilettos.
Dreaming, because buying that wonderful shoes  is impossible: prices are really high, eve for the most addicted of the fashion addicted.
But now Jimmy Choo is arriving in a low cost version, thanks to H&M, with a capsule collection that will be presented on November 14 in 200 stores of the planet.
We’re waiting for riots. We advice you to bring your helmet and bulletproof jacket.

via: lastampa.it

Who is on next?

giu 08
2009

Is not new the firm will of Pitti Immagine Uomo to behave as a talent scout in the fashion world.
In the salon you can find specific sections like Touch!, New Beat(s) and Welcome to my house, dedicated to the emerging names of style universe, and stylist as Martin Margiela, Hedi Slimane, Hussein Chalayan, have been protagonists of special events in the last years.
It was 2006 when Rick Owens, Californian stylist of interesting ideas summed up with as much interesting neologism “glunge” (glamour grunge), presented to the Florentine audience not only his fashion collection, but also his furniture one, created with innovative materials as resin, cashmere and bones.

Rick Owens installation in 2006

Rick Owens installation in 2006

Who is on next?/Uomo, is the name of Pitti’s talent scouting, that this year come out from its borders and become a real contest, with the participation of 7 collections of garment and accessories selected with Alta Roma and L’Uomo Vogue.
A jury, composed by journalists, opinion maker and buyers, will decree the winner.
“A very technical display, in which fashion contents will be protagonists”, says Raffaello Napoleone, Pitti Immagine’s Ceo.
To know the name of the next cult stylist we have to wait in silence.
Until June 18.

Italian speaking denim

giu 04
2009

Fall/Winter 2010/2011: denim collections in Paris

Fall/Winter 2010/2011: denim collections in Paris

The heavy  weight of Italian fashion is confirmed even in the denim world, traditional hegemony of  an US collective imagination.
This statement is demonstrated in these days, in the chicest European city, Paris, where is held the 4th edition of Denim by Première Vision, an exhibition that involves almost 70 international producers of denim and jeanswear, 17 of which are Italian.
In the evocative frame of the Paris Saint-Denis Docks, once bonded warehouses and now cultural heritage, Denim by Première Vision has chosen “Universoul” as its theme, to evoke the identity and soul of jeans, and the history is told by spaces as Black Box Soul and Black Box Daily, staged at the entrances of the exposition.
Italian denim manufacturers have one more time confirmed their skills in the creation of a different type of denim, capable to interpret the trend of the forwarding season: Candiani is one of the examples, with its high quality collection which have more than 50 variants.
An attention, the one that leads more Italian denim companies towards the future, supported by many factors: the opening of e-commerce stores is one of these.
Rifle, historical Italian denim company, has opened in these days its first online store.
Because the denim show must go on.

Greek classicism? With Corneliani is italian tradition

mag 19
2009

Corneliani, a/w 08/09

Corneliani, a/w 08/09

“In the present the quality of past”
This is the manifesto of Mantova based company Corneliani, that have decided to realize it one more time opening its first flagship store in a country that take the most of its strength from the past.
The firs boutique in Greece has born in the spaces of Golden Hall Mall in Athen, with a furniture remembering the others’ Corneliani flagship in the world.
The company, born in the Fifties but still present in the Thirties with the crafty production of coats and raincoats, is famous for its man suits of high sartorial quality.
Since a lot of years have associated others lines to the first one, directed towards different targets, young and dynamic.
Tailored suits, as the better Italian tradition tells: made in Italy to be chosen as an example.

The end of a slipper

mag 19
2009

Crocs evocate happy moments. The big slippers that just a few years ago you can only see, luckily, to the feet of paramedics in an hospital, had invaded two years ago the summer footwear market, and had expanded in the winter one with arguable furry versions.
Now, we’ve known, the company sales are decreasing and, precisely, have lost something as 22,4 millions of dollars in the first 4 months of 2009, with a fall of 33%.

Will they last?

Will they last?

With the noble aim to cover potatoes and other feet diseases there’s another new stuff made in USA.
The champions in the pursuit of perfection have, infact, commercialised a feet concealer, capable to make look better something that haven’t disappeared with a good pedicure.
T!ntalize, that’s the name of the revolutionary cosmetic, have many colours and promise to be sweatproof.
For photos and comments to the results of the product, check The Cut article: journalists have tested themselved.
With some Barbie style results.

Fashion neologisms

mag 19
2009

jeans + leggings: and that's all!

jeans + leggings: and that's all!

Leggings were not enough. And skinny jeans too. A fashion that wants extreme trousers, painted on women’s legs, was supposed to create jeggings.
Created by Topshop, the fashion chain that have allowed Kate Moss to become a stylist, this type of clothing is the softer and comfortable version of skinny jeans, but a little more structured than simple leggings.
The result is a pair of trousers really tight that leave nothing to the imagination, in cotton, polyester and spandex, adapted to the girl figure and promise to be less rigid than simple jeans.
Will they last?

My Marc!

mag 12
2009

A Marc for everybody

A Marc for everybody

The news is that you can have your own Marc Jacobs bag at 24 dollars.
The other news is that buy it helps art and artists with developmental, mental and physical disabilities like the ones of the Creative Growth Art Center.
Not bad.

Via: MissTrendy

Waiting for sales

mag 12
2009

Is it the end of retail?

Is it the end of retail?

You can walk down Fifth Avenue without elbow others’ way. Same situation in Bond Street and in Rue Fauborg Saint Honorè.
It’s not the set of a science fiction movie which plot tells about an epidemic that have decimate the consumerism devoted population.
These are the words of people that work and own shops in that shopping lanes, reported in a Wall Street Journal survey, according to in less than six months the entire world of retail have tottered, with percentages that in USA reached a 30% less in luxury good sells.
“Will expertise customers ever pay full price?” it’s the question. Answers are in the most appreciated solutions of these crisis months: web and outlets. It’s better if the two values are joined in an online outlet that presents luxury goods at good prices.
“Outlet and department stores have trained the customer not to pay full price, so when you see a not discounted product you think ‘well, I’ll wait for the sales!’”, says Billy Daley, spokesman of Michael Kors in New York, underlining also the changes of the perception of what is defined a good sale: 40% and 50% are considered discounts of the past, while shoppers view 79% and up a great sale. But at 70% it’s hard for retailers to make a profit.
The griffes, traditionally used to sell in flagship stores and selected sales points, have relied on different and less official sales ways.
Is it the beginning of a real change in luxury perception?
Maybe can be the beginning of a new way to shop.
And, in a society in which you are what you have, also a new way of being.

Good, fancy and politically correct: Melissa shoes by Zaha Hadid

apr 30
2009

Maybe they’re not so wearable, but the new shoes born from the mind of the designer and architect Zaha Hadid are surely unique and ethically coherent.
The Brazilian company Melissa presents a collection based on the complete eco-sustainability of the production process, that uses a plastic processing technique called thermic injection.

melissa1

Melissa's jelly shoes

The brand presents the innovative match between architecture, fashion and eco-sustainability in the interesting frame of Salone Internazionale del Mobile in Milan, international key event in the home furnishing sector, in its open day.
Zaha Hadid has been the first woman to win the Pritzker Prize of architecture (chapeau!) and has declared she have enjoyed the synergy with the brand, whose production technology is perfectly married with the sinuous lines that characterize the architect’s style.
Melissa is not new to the collaborations: from Eighties artists as Vivienne Weswood, Judy Blame, Karim Rashid have contributed to join the brand with art.

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