S.A.T.C.

“It’s so difficult to stand in a single woman’s shoes. That’s why you need a very special pair. To walk a little more cheerfully.”

Tha’s what Carrie Bradshaw said in Sex and the city, and many women have made a statement of this.
If Carrie is the “guru” of fashion soul hidden in everyone of us, then the Sacred Graal can be considered his majesty Jimmy Choo, the designer that have made many maidens dream with his famous stilettos.
Dreaming, because buying that wonderful shoes  is impossible: prices are really high, eve for the most addicted of the fashion addicted.
But now Jimmy Choo is arriving in a low cost version, thanks to H&M, with a capsule collection that will be presented on November 14 in 200 stores of the planet.
We’re waiting for riots. We advice you to bring your helmet and bulletproof jacket.

via: lastampa.it

Is not new the firm will of Pitti Immagine Uomo to behave as a talent scout in the fashion world.
In the salon you can find specific sections like Touch!, New Beat(s) and Welcome to my house, dedicated to the emerging names of style universe, and stylist as Martin Margiela, Hedi Slimane, Hussein Chalayan, have been protagonists of special events in the last years.
It was 2006 when Rick Owens, Californian stylist of interesting ideas summed up with as much interesting neologism “glunge” (glamour grunge), presented to the Florentine audience not only his fashion collection, but also his furniture one, created with innovative materials as resin, cashmere and bones.

Rick Owens installation in 2006

Who is on next?/Uomo, is the name of Pitti’s talent scouting, that this year come out from its borders and become a real contest, with the participation of 7 collections of garment and accessories selected with Alta Roma and L’Uomo Vogue.
A jury, composed by journalists, opinion maker and buyers, will decree the winner.
“A very technical display, in which fashion contents will be protagonists”, says Raffaello Napoleone, Pitti Immagine’s Ceo.
To know the name of the next cult stylist we have to wait in silence.
Until June 18.

Fall/Winter 2010/2011: denim collections in Paris

The heavy  weight of Italian fashion is confirmed even in the denim world, traditional hegemony of  an US collective imagination.
This statement is demonstrated in these days, in the chicest European city, Paris, where is held the 4th edition of Denim by Première Vision, an exhibition that involves almost 70 international producers of denim and jeanswear, 17 of which are Italian.
In the evocative frame of the Paris Saint-Denis Docks, once bonded warehouses and now cultural heritage, Denim by Première Vision has chosen “Universoul” as its theme, to evoke the identity and soul of jeans, and the history is told by spaces as Black Box Soul and Black Box Daily, staged at the entrances of the exposition.
Italian denim manufacturers have one more time confirmed their skills in the creation of a different type of denim, capable to interpret the trend of the forwarding season: Candiani is one of the examples, with its high quality collection which have more than 50 variants.
An attention, the one that leads more Italian denim companies towards the future, supported by many factors: the opening of e-commerce stores is one of these.
Rifle, historical Italian denim company, has opened in these days its first online store.
Because the denim show must go on.

Corneliani, a/w 08/09

“In the present the quality of past”
This is the manifesto of Mantova based company Corneliani, that have decided to realize it one more time opening its first flagship store in a country that take the most of its strength from the past.
The firs boutique in Greece has born in the spaces of Golden Hall Mall in Athen, with a furniture remembering the others’ Corneliani flagship in the world.
The company, born in the Fifties but still present in the Thirties with the crafty production of coats and raincoats, is famous for its man suits of high sartorial quality.
Since a lot of years have associated others lines to the first one, directed towards different targets, young and dynamic.
Tailored suits, as the better Italian tradition tells: made in Italy to be chosen as an example.

Is it the end of retail?

You can walk down Fifth Avenue without elbow others’ way. Same situation in Bond Street and in Rue Fauborg Saint Honorè.
It’s not the set of a science fiction movie which plot tells about an epidemic that have decimate the consumerism devoted population.
These are the words of people that work and own shops in that shopping lanes, reported in a Wall Street Journal survey, according to in less than six months the entire world of retail have tottered, with percentages that in USA reached a 30% less in luxury good sells.
“Will expertise customers ever pay full price?” it’s the question. Answers are in the most appreciated solutions of these crisis months: web and outlets. It’s better if the two values are joined in an online outlet that presents luxury goods at good prices.
“Outlet and department stores have trained the customer not to pay full price, so when you see a not discounted product you think ‘well, I’ll wait for the sales!’”, says Billy Daley, spokesman of Michael Kors in New York, underlining also the changes of the perception of what is defined a good sale: 40% and 50% are considered discounts of the past, while shoppers view 79% and up a great sale. But at 70% it’s hard for retailers to make a profit.
The griffes, traditionally used to sell in flagship stores and selected sales points, have relied on different and less official sales ways.
Is it the beginning of a real change in luxury perception?
Maybe can be the beginning of a new way to shop.
And, in a society in which you are what you have, also a new way of being.

Maybe they’re not so wearable, but the new shoes born from the mind of the designer and architect Zaha Hadid are surely unique and ethically coherent.
The Brazilian company Melissa presents a collection based on the complete eco-sustainability of the production process, that uses a plastic processing technique called thermic injection.

Melissa's jelly shoes

The brand presents the innovative match between architecture, fashion and eco-sustainability in the interesting frame of Salone Internazionale del Mobile in Milan, international key event in the home furnishing sector, in its open day.
Zaha Hadid has been the first woman to win the Pritzker Prize of architecture (chapeau!) and has declared she have enjoyed the synergy with the brand, whose production technology is perfectly married with the sinuous lines that characterize the architect’s style.
Melissa is not new to the collaborations: from Eighties artists as Vivienne Weswood, Judy Blame, Karim Rashid have contributed to join the brand with art.

Black money for uncontrolled shopping

Also the rich cries, when rich means the big fashion brands.

Crisis, either real, presumed or perceived, have had effect in every field, and the compulsive shopping has been one of the most stroke, also in reason of mass media alarmism, that enter in the human psychology making us feel guilty even if we buy only a toothpaste.
Virtually impossible is then to imagine to desire a pair of expensive jeans, under penalty of morale flogging from who sees the shopper that you’re pointlessly trying to hide with the outlet one.

But the indestructible Diesel, always watchful and careful to what happens in the world have planned a promotion that will allow everyone to be proud also after have made uncontrolled purchases.

From Friday April 17 to the next Sunday, it’s possible to buy Diesel articles saving 30%, in some selected shops: it’s enough to show, besides real money, the special black notes distributed in dedicated corners from the generous brand operators. But, unlike the real world, in the Diesel reality you can also print money by yourself at home, after downloaded from the website, printed and cut them out.
To pile it on there’s also the name of the marketing device: “Black Friday”, like the 1929 one…
However, what is the foreboding of a black

Friday compared with discount t-shirts, dresses and jeans?

There’s who take fashion seriously, and make it become a work and life instrument.
Besides, there’s who consider dresses and accessories as symbols of that consumerism to which is essential not to adhere to.
In the middle between the two extremities there are all the colours that an opinion can adopt, like a stylist’s chromatic palette.
Worshipped or mistreated, fashion remains one of the main world economy engines and deserves all the high consideration reserved to the most important institutions, to be given with the adequate lightness that this coloured and multiform world requires.
This blog wants to be another voice in the online fashion universe: subdued, curios, exigent with herself and open to the others’ criticism.
Irony and experimentation, together with a particular attention to the news will drive us in the winding meanders of what is called “fashion information”, creating a polyphonic and unpretentious world with a lot of goodwill.
The goodwill to speak in a clear language, to give not trite information, to make luxury and daily life closer and show how fashion and its surrounding are not only trend imposition from the high, but real expressions of a personal and particular image democracy.

fashion, language and image democracy