“Young  hearts run free”, Candy Staton, 1976

It seems to hear Studio 54 music.
Seventies, social turmoil, no frills, as the dresses that have shaped to international jet set style of that epoch, created by stylist Roy Halston and immediately became symbols of refined but simple taste, so essential that is inevitably cool and elegant.
Halston has come back from the past season, and Italian stylist Marco Zanini has been capable to not misrepresent the original atmosphere, styling clean and minimal lines.
For the fall/winter 2009/10 Halston have made more than this: they have decided to present the collection with a video that stays between music, art and fashion, connected with New York splendours that have seen his dresses worn by artists like Lisa Minnelli and Bianca Jagger, in e period where everything was potential artistic expression.
An dreamlike but at the same time earthly video, that tells the collection through the reckless run of a model (Dree Hemingway) in a typical New York street.
Eighties are there, you can see them in the dresses’ lines and in the plain and loud colours. But there’s also art and involvement, and will to communicate that a brand doesn’t necessarily have to be young to have a young spirit.

Halston fall/winter 2009/10 - click to view

From an in style return to a respectful anniversary: 60th birthday of Clarks Desert Boot, the simple suede shoes created by Nathan Clark in 1949 during his service in the West African Brigade in Burma, inspirited by a crepe-soled boot sold in the Old Bazaar in Cairo.  Clarks Desert Boot become really famous all around the world – especially in a certain lefty context.
Clarks Original has chosen to celebrate with an epic collection, a sort of travel diary of the Desert Boot shoes through years and through the many meanings that the several fans have given: every pair of shoes become a stage of the path through the different epochs that have made Clarks history.

Clarks Desert Boot special edition

Two historical brands, diametrically opposite but with a choice in common: to use history (their history, mediated by the collective one) to speak about themselves, to tell in an immediate and exhaustive way. Because years lived tell more than any type of slogan.

Black money for uncontrolled shopping

Also the rich cries, when rich means the big fashion brands.

Crisis, either real, presumed or perceived, have had effect in every field, and the compulsive shopping has been one of the most stroke, also in reason of mass media alarmism, that enter in the human psychology making us feel guilty even if we buy only a toothpaste.
Virtually impossible is then to imagine to desire a pair of expensive jeans, under penalty of morale flogging from who sees the shopper that you’re pointlessly trying to hide with the outlet one.

But the indestructible Diesel, always watchful and careful to what happens in the world have planned a promotion that will allow everyone to be proud also after have made uncontrolled purchases.

From Friday April 17 to the next Sunday, it’s possible to buy Diesel articles saving 30%, in some selected shops: it’s enough to show, besides real money, the special black notes distributed in dedicated corners from the generous brand operators. But, unlike the real world, in the Diesel reality you can also print money by yourself at home, after downloaded from the website, printed and cut them out.
To pile it on there’s also the name of the marketing device: “Black Friday”, like the 1929 one…
However, what is the foreboding of a black

Friday compared with discount t-shirts, dresses and jeans?