Fashion neologisms

mag 19
2009

jeans + leggings: and that's all!

jeans + leggings: and that's all!

Leggings were not enough. And skinny jeans too. A fashion that wants extreme trousers, painted on women’s legs, was supposed to create jeggings.
Created by Topshop, the fashion chain that have allowed Kate Moss to become a stylist, this type of clothing is the softer and comfortable version of skinny jeans, but a little more structured than simple leggings.
The result is a pair of trousers really tight that leave nothing to the imagination, in cotton, polyester and spandex, adapted to the girl figure and promise to be less rigid than simple jeans.
Will they last?

Good, fancy and politically correct: Melissa shoes by Zaha Hadid

apr 30
2009

Maybe they’re not so wearable, but the new shoes born from the mind of the designer and architect Zaha Hadid are surely unique and ethically coherent.
The Brazilian company Melissa presents a collection based on the complete eco-sustainability of the production process, that uses a plastic processing technique called thermic injection.

melissa1

Melissa's jelly shoes

The brand presents the innovative match between architecture, fashion and eco-sustainability in the interesting frame of Salone Internazionale del Mobile in Milan, international key event in the home furnishing sector, in its open day.
Zaha Hadid has been the first woman to win the Pritzker Prize of architecture (chapeau!) and has declared she have enjoyed the synergy with the brand, whose production technology is perfectly married with the sinuous lines that characterize the architect’s style.
Melissa is not new to the collaborations: from Eighties artists as Vivienne Weswood, Judy Blame, Karim Rashid have contributed to join the brand with art.

Jeans Waistcoat!

apr 20
2009

Ok, Eighties are back.
And together are back fuseaux (even if now they’re called leggings).
However, was required the coming back of this?

Alexander Wang, spring 09 (source Style.com)

Alexander Wang, spring 09 (source Style.com)

I don’t want to preach sermons, but honestly I consider it a stuff too much difficult to be joined with elegance and, at the same time, too daily to be really part of a creative look: it’s not clear how to define the real destination of this item.

And Alexander Wang model it’s not so bad: I’m thinking about the many cheap imitations that risk to be “Salvation Army” style.

There’s a big problem now: more that I look at it and more I convince myself that it will look good with a pair of black leggings.
If stars wear it, why I should not?

Halston and Clarks: there’s who come back and who’s never gone

apr 17
2009

“Young  hearts run free”, Candy Staton, 1976

It seems to hear Studio 54 music.
Seventies, social turmoil, no frills, as the dresses that have shaped to international jet set style of that epoch, created by stylist Roy Halston and immediately became symbols of refined but simple taste, so essential that is inevitably cool and elegant.
Halston has come back from the past season, and Italian stylist Marco Zanini has been capable to not misrepresent the original atmosphere, styling clean and minimal lines.
For the fall/winter 2009/10 Halston have made more than this: they have decided to present the collection with a video that stays between music, art and fashion, connected with New York splendours that have seen his dresses worn by artists like Lisa Minnelli and Bianca Jagger, in e period where everything was potential artistic expression.
An dreamlike but at the same time earthly video, that tells the collection through the reckless run of a model (Dree Hemingway) in a typical New York street.
Eighties are there, you can see them in the dresses’ lines and in the plain and loud colours. But there’s also art and involvement, and will to communicate that a brand doesn’t necessarily have to be young to have a young spirit.

Halston fall/winter 2009/10 - click to view

Halston fall/winter 2009/10 - click to view

From an in style return to a respectful anniversary: 60th birthday of Clarks Desert Boot, the simple suede shoes created by Nathan Clark in 1949 during his service in the West African Brigade in Burma, inspirited by a crepe-soled boot sold in the Old Bazaar in Cairo.  Clarks Desert Boot become really famous all around the world – especially in a certain lefty context.
Clarks Original has chosen to celebrate with an epic collection, a sort of travel diary of the Desert Boot shoes through years and through the many meanings that the several fans have given: every pair of shoes become a stage of the path through the different epochs that have made Clarks history.

Clarks Desert Boot special edition

Clarks Desert Boot special edition

Two historical brands, diametrically opposite but with a choice in common: to use history (their history, mediated by the collective one) to speak about themselves, to tell in an immediate and exhaustive way. Because years lived tell more than any type of slogan.

Anti-Depression solutions

apr 15
2009

Black money for uncontrolled shopping

Black money for uncontrolled shopping

Also the rich cries, when rich means the big fashion brands.

Crisis, either real, presumed or perceived, have had effect in every field, and the compulsive shopping has been one of the most stroke, also in reason of mass media alarmism, that enter in the human psychology making us feel guilty even if we buy only a toothpaste.
Virtually impossible is then to imagine to desire a pair of expensive jeans, under penalty of morale flogging from who sees the shopper that you’re pointlessly trying to hide with the outlet one.

But the indestructible Diesel, always watchful and careful to what happens in the world have planned a promotion that will allow everyone to be proud also after have made uncontrolled purchases.

From Friday April 17 to the next Sunday, it’s possible to buy Diesel articles saving 30%, in some selected shops: it’s enough to show, besides real money, the special black notes distributed in dedicated corners from the generous brand operators. But, unlike the real world, in the Diesel reality you can also print money by yourself at home, after downloaded from the website, printed and cut them out.
To pile it on there’s also the name of the marketing device: “Black Friday”, like the 1929 one…
However, what is the foreboding of a black

Friday compared with discount t-shirts, dresses and jeans?

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