Fall/Winter 2010/2011: denim collections in Paris

The heavy  weight of Italian fashion is confirmed even in the denim world, traditional hegemony of  an US collective imagination.
This statement is demonstrated in these days, in the chicest European city, Paris, where is held the 4th edition of Denim by Première Vision, an exhibition that involves almost 70 international producers of denim and jeanswear, 17 of which are Italian.
In the evocative frame of the Paris Saint-Denis Docks, once bonded warehouses and now cultural heritage, Denim by Première Vision has chosen “Universoul” as its theme, to evoke the identity and soul of jeans, and the history is told by spaces as Black Box Soul and Black Box Daily, staged at the entrances of the exposition.
Italian denim manufacturers have one more time confirmed their skills in the creation of a different type of denim, capable to interpret the trend of the forwarding season: Candiani is one of the examples, with its high quality collection which have more than 50 variants.
An attention, the one that leads more Italian denim companies towards the future, supported by many factors: the opening of e-commerce stores is one of these.
Rifle, historical Italian denim company, has opened in these days its first online store.
Because the denim show must go on.