Italian speaking denim

giu 04
2009

Fall/Winter 2010/2011: denim collections in Paris

Fall/Winter 2010/2011: denim collections in Paris

The heavy  weight of Italian fashion is confirmed even in the denim world, traditional hegemony of  an US collective imagination.
This statement is demonstrated in these days, in the chicest European city, Paris, where is held the 4th edition of Denim by Première Vision, an exhibition that involves almost 70 international producers of denim and jeanswear, 17 of which are Italian.
In the evocative frame of the Paris Saint-Denis Docks, once bonded warehouses and now cultural heritage, Denim by Première Vision has chosen “Universoul” as its theme, to evoke the identity and soul of jeans, and the history is told by spaces as Black Box Soul and Black Box Daily, staged at the entrances of the exposition.
Italian denim manufacturers have one more time confirmed their skills in the creation of a different type of denim, capable to interpret the trend of the forwarding season: Candiani is one of the examples, with its high quality collection which have more than 50 variants.
An attention, the one that leads more Italian denim companies towards the future, supported by many factors: the opening of e-commerce stores is one of these.
Rifle, historical Italian denim company, has opened in these days its first online store.
Because the denim show must go on.

Fashion neologisms

mag 19
2009

jeans + leggings: and that's all!

jeans + leggings: and that's all!

Leggings were not enough. And skinny jeans too. A fashion that wants extreme trousers, painted on women’s legs, was supposed to create jeggings.
Created by Topshop, the fashion chain that have allowed Kate Moss to become a stylist, this type of clothing is the softer and comfortable version of skinny jeans, but a little more structured than simple leggings.
The result is a pair of trousers really tight that leave nothing to the imagination, in cotton, polyester and spandex, adapted to the girl figure and promise to be less rigid than simple jeans.
Will they last?

Jeans Waistcoat!

apr 20
2009

Ok, Eighties are back.
And together are back fuseaux (even if now they’re called leggings).
However, was required the coming back of this?

Alexander Wang, spring 09 (source Style.com)

Alexander Wang, spring 09 (source Style.com)

I don’t want to preach sermons, but honestly I consider it a stuff too much difficult to be joined with elegance and, at the same time, too daily to be really part of a creative look: it’s not clear how to define the real destination of this item.

And Alexander Wang model it’s not so bad: I’m thinking about the many cheap imitations that risk to be “Salvation Army” style.

There’s a big problem now: more that I look at it and more I convince myself that it will look good with a pair of black leggings.
If stars wear it, why I should not?

Anti-Depression solutions

apr 15
2009

Black money for uncontrolled shopping

Black money for uncontrolled shopping

Also the rich cries, when rich means the big fashion brands.

Crisis, either real, presumed or perceived, have had effect in every field, and the compulsive shopping has been one of the most stroke, also in reason of mass media alarmism, that enter in the human psychology making us feel guilty even if we buy only a toothpaste.
Virtually impossible is then to imagine to desire a pair of expensive jeans, under penalty of morale flogging from who sees the shopper that you’re pointlessly trying to hide with the outlet one.

But the indestructible Diesel, always watchful and careful to what happens in the world have planned a promotion that will allow everyone to be proud also after have made uncontrolled purchases.

From Friday April 17 to the next Sunday, it’s possible to buy Diesel articles saving 30%, in some selected shops: it’s enough to show, besides real money, the special black notes distributed in dedicated corners from the generous brand operators. But, unlike the real world, in the Diesel reality you can also print money by yourself at home, after downloaded from the website, printed and cut them out.
To pile it on there’s also the name of the marketing device: “Black Friday”, like the 1929 one…
However, what is the foreboding of a black

Friday compared with discount t-shirts, dresses and jeans?

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