They’re called Super Lemon, Vibrant Green, Palace Blue.
They’re not summer cocktails on crowded beaches, nor the extravagant names of an Hollywood star’s child.
They’re the colours chosen by Pantone for the Spring Summer 2009 Fashion Colour Report, a sort of Bible for designers created by the main authority in the field of colours for design industry, in which fashion is in full right included.
What strikes is the interpretation given by various designers that have commented the colours: it speaks about optimism, relax, nature and hope, hope and hope.
What intrigues is that such a precious document is downloadable for free and can be used by everybody, without social or wealth distinctions.
Fashion is often elitist, both conceptually and practically (because of impossible prices), and it tends to relate only with itself.

Spring Summer 2009 Colour "Bible"

Giving a glance to the designer’s comments to Pantone Fashion Colour Report we understand that is not true.
We discover that, however, the idea of a dress come from a more articulate idea, and ideas are always free: if someone wants to find a compromise between being fashion and not adapting to the fashion system trends there’s a solution.
Find one of that bright colours in a vintage foulard, in a forgotten dress, in an unknown shop, can make our ideas concrete and really stylish.
High ideas for the haute couture.

There’s who take fashion seriously, and make it become a work and life instrument.
Besides, there’s who consider dresses and accessories as symbols of that consumerism to which is essential not to adhere to.
In the middle between the two extremities there are all the colours that an opinion can adopt, like a stylist’s chromatic palette.
Worshipped or mistreated, fashion remains one of the main world economy engines and deserves all the high consideration reserved to the most important institutions, to be given with the adequate lightness that this coloured and multiform world requires.
This blog wants to be another voice in the online fashion universe: subdued, curios, exigent with herself and open to the others’ criticism.
Irony and experimentation, together with a particular attention to the news will drive us in the winding meanders of what is called “fashion information”, creating a polyphonic and unpretentious world with a lot of goodwill.
The goodwill to speak in a clear language, to give not trite information, to make luxury and daily life closer and show how fashion and its surrounding are not only trend imposition from the high, but real expressions of a personal and particular image democracy.

fashion, language and image democracy