Crocs evocate happy moments. The big slippers that just a few years ago you can only see, luckily, to the feet of paramedics in an hospital, had invaded two years ago the summer footwear market, and had expanded in the winter one with arguable furry versions.
Now, we’ve known, the company sales are decreasing and, precisely, have lost something as 22,4 millions of dollars in the first 4 months of 2009, with a fall of 33%.

Will they last?

With the noble aim to cover potatoes and other feet diseases there’s another new stuff made in USA.
The champions in the pursuit of perfection have, infact, commercialised a feet concealer, capable to make look better something that haven’t disappeared with a good pedicure.
T!ntalize, that’s the name of the revolutionary cosmetic, have many colours and promise to be sweatproof.
For photos and comments to the results of the product, check The Cut article: journalists have tested themselved.
With some Barbie style results.

Maybe they’re not so wearable, but the new shoes born from the mind of the designer and architect Zaha Hadid are surely unique and ethically coherent.
The Brazilian company Melissa presents a collection based on the complete eco-sustainability of the production process, that uses a plastic processing technique called thermic injection.

Melissa's jelly shoes

The brand presents the innovative match between architecture, fashion and eco-sustainability in the interesting frame of Salone Internazionale del Mobile in Milan, international key event in the home furnishing sector, in its open day.
Zaha Hadid has been the first woman to win the Pritzker Prize of architecture (chapeau!) and has declared she have enjoyed the synergy with the brand, whose production technology is perfectly married with the sinuous lines that characterize the architect’s style.
Melissa is not new to the collaborations: from Eighties artists as Vivienne Weswood, Judy Blame, Karim Rashid have contributed to join the brand with art.

“Young  hearts run free”, Candy Staton, 1976

It seems to hear Studio 54 music.
Seventies, social turmoil, no frills, as the dresses that have shaped to international jet set style of that epoch, created by stylist Roy Halston and immediately became symbols of refined but simple taste, so essential that is inevitably cool and elegant.
Halston has come back from the past season, and Italian stylist Marco Zanini has been capable to not misrepresent the original atmosphere, styling clean and minimal lines.
For the fall/winter 2009/10 Halston have made more than this: they have decided to present the collection with a video that stays between music, art and fashion, connected with New York splendours that have seen his dresses worn by artists like Lisa Minnelli and Bianca Jagger, in e period where everything was potential artistic expression.
An dreamlike but at the same time earthly video, that tells the collection through the reckless run of a model (Dree Hemingway) in a typical New York street.
Eighties are there, you can see them in the dresses’ lines and in the plain and loud colours. But there’s also art and involvement, and will to communicate that a brand doesn’t necessarily have to be young to have a young spirit.

Halston fall/winter 2009/10 - click to view

From an in style return to a respectful anniversary: 60th birthday of Clarks Desert Boot, the simple suede shoes created by Nathan Clark in 1949 during his service in the West African Brigade in Burma, inspirited by a crepe-soled boot sold in the Old Bazaar in Cairo.  Clarks Desert Boot become really famous all around the world – especially in a certain lefty context.
Clarks Original has chosen to celebrate with an epic collection, a sort of travel diary of the Desert Boot shoes through years and through the many meanings that the several fans have given: every pair of shoes become a stage of the path through the different epochs that have made Clarks history.

Clarks Desert Boot special edition

Two historical brands, diametrically opposite but with a choice in common: to use history (their history, mediated by the collective one) to speak about themselves, to tell in an immediate and exhaustive way. Because years lived tell more than any type of slogan.