Scervino Street’s bags are arriving!

giu 19
2009

Fringed bag for the new season

Fringed bag for the new season

Due to the determined (supposed) global shortage of money, conforted by the hope of change that this autumn will carry whit itself happiness and gold, we can console ourselves with another preview: besides the H&M collection by Jimmy Choo, together with the rain will arrive also the new bag collection by Scervino Street.
Young and breezy line of Ermanno Scervino’s maison, Scervino Street maintains its pledge and its mood also in this occasion, if we look at the first photos.
Italy, Russia, Middle East, Greece, Spain and Portugal are the countries where the line will be sold.

via: dellamoda.it

Fashion neologisms

mag 19
2009

jeans + leggings: and that's all!

jeans + leggings: and that's all!

Leggings were not enough. And skinny jeans too. A fashion that wants extreme trousers, painted on women’s legs, was supposed to create jeggings.
Created by Topshop, the fashion chain that have allowed Kate Moss to become a stylist, this type of clothing is the softer and comfortable version of skinny jeans, but a little more structured than simple leggings.
The result is a pair of trousers really tight that leave nothing to the imagination, in cotton, polyester and spandex, adapted to the girl figure and promise to be less rigid than simple jeans.
Will they last?

Good, fancy and politically correct: Melissa shoes by Zaha Hadid

apr 30
2009

Maybe they’re not so wearable, but the new shoes born from the mind of the designer and architect Zaha Hadid are surely unique and ethically coherent.
The Brazilian company Melissa presents a collection based on the complete eco-sustainability of the production process, that uses a plastic processing technique called thermic injection.

melissa1

Melissa's jelly shoes

The brand presents the innovative match between architecture, fashion and eco-sustainability in the interesting frame of Salone Internazionale del Mobile in Milan, international key event in the home furnishing sector, in its open day.
Zaha Hadid has been the first woman to win the Pritzker Prize of architecture (chapeau!) and has declared she have enjoyed the synergy with the brand, whose production technology is perfectly married with the sinuous lines that characterize the architect’s style.
Melissa is not new to the collaborations: from Eighties artists as Vivienne Weswood, Judy Blame, Karim Rashid have contributed to join the brand with art.

Jeans Waistcoat!

apr 20
2009

Ok, Eighties are back.
And together are back fuseaux (even if now they’re called leggings).
However, was required the coming back of this?

Alexander Wang, spring 09 (source Style.com)

Alexander Wang, spring 09 (source Style.com)

I don’t want to preach sermons, but honestly I consider it a stuff too much difficult to be joined with elegance and, at the same time, too daily to be really part of a creative look: it’s not clear how to define the real destination of this item.

And Alexander Wang model it’s not so bad: I’m thinking about the many cheap imitations that risk to be “Salvation Army” style.

There’s a big problem now: more that I look at it and more I convince myself that it will look good with a pair of black leggings.
If stars wear it, why I should not?

Anti-Depression solutions

apr 15
2009

Black money for uncontrolled shopping

Black money for uncontrolled shopping

Also the rich cries, when rich means the big fashion brands.

Crisis, either real, presumed or perceived, have had effect in every field, and the compulsive shopping has been one of the most stroke, also in reason of mass media alarmism, that enter in the human psychology making us feel guilty even if we buy only a toothpaste.
Virtually impossible is then to imagine to desire a pair of expensive jeans, under penalty of morale flogging from who sees the shopper that you’re pointlessly trying to hide with the outlet one.

But the indestructible Diesel, always watchful and careful to what happens in the world have planned a promotion that will allow everyone to be proud also after have made uncontrolled purchases.

From Friday April 17 to the next Sunday, it’s possible to buy Diesel articles saving 30%, in some selected shops: it’s enough to show, besides real money, the special black notes distributed in dedicated corners from the generous brand operators. But, unlike the real world, in the Diesel reality you can also print money by yourself at home, after downloaded from the website, printed and cut them out.
To pile it on there’s also the name of the marketing device: “Black Friday”, like the 1929 one…
However, what is the foreboding of a black

Friday compared with discount t-shirts, dresses and jeans?

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